There were several flaws with the RM business model. I’m not a developer, and I only occasionally develop a site for another person. My income is not reliant on web design at all. But over the past 7-10 years this is a conversation I’d often have with another person:
Other Person: I like your site. What did you use?
Me: Thanks. I use RapidWeaver.
Other Person: What does it cost?
Me: About $80.
OP: So for $80 I could make a site like yours?
Me: No. Then you’d need to buy this cool add-on called Stacks. It’s $40.
OP: So for $120 I could make a site like yours?
Me: No. Then you’d need to buy … Foundry or some other set of stacks depending how far back one goes. It’s a $100 for all the extras.
OP: So for $220 I could make a site like yours?
Me: No. Then you need to set everything up with a hosting company. That’s about $80 a year. And you need to be careful choosing a hosting company.
OP: This is all way too much. Thanks for the info, but Squarespace or Wix is so much simpler.
… and they were always correct!
This combo of needing to buy more and more and more, plus pay for hosting in the face of other options that were simpler, more self-complete, was just too compelling to so many folks. The choice became easy: use Wix, use SquareSpace. Then Blocs came along and that snatched up several of the more technically inclined.
So, put simply, things could not stay as they were. And that was clear a loooong time ago.
Now let’s add to this “cocktail” two folks who seem to know little about business, and much less about good communication skills. Nothing could go wrong here, eh? If communication skills were ranked on a 0 to 100 scale, I’d guess the combined skills of both parties is about 1. Two very poor communicators … it wasn’t a matter of “if” something was going to go wrong, just “when”.
It’s a sad story, but also completely predictable given all the elements that went into this emotional cocktail. The initial product a customer buys needs to be more complete, more able to make a solid website, just on its own. If not, both future products will die, especially given the outside competition.
Many of the whiny RW web designers complaining about the current-state-of-affairs are riding on a “freebie” that most other designers don’t have. In the WordPress world you need to pay for an add-on product based on how many sites you are going to use it on. It’s not a strict 1-by-1 pricing, but typically you purchase for 1 website, a more expensive license for 10 websites, and so on. In other words, developers of addons get more revenue the more that designers use their products on new websites. Yet in the RW world it’s 1 price if you use the product on 1 website or 10,000. It’s not how the rest of the web world works. So there’s an inherently unstable and weak business model at play relative to other products. For the designers it’s great! For the developers of RW, Stacks, and stacks it’s a very weak business approach for sustainability over many years.
… all of which is to say, there needed to be a self-correction. Did it happen in the best way? Absolutely not. Is it completely understandable given the 2 central flawed figures in this situation? Absolutely yes.
Thank you Adam for respecting your customer’s abilities to make their own decision instead of treating them like children.